Unit 22, Conduct 17, Respectful Interactive Live Streaming

Respectful: This describes how the host, co-host, or anchor conducts the show. This behaviour must be acceptable to all the stakeholders, especially the listeners and viewers. The starting point can only be the values and principles of the platform or those of the host, co-host and anchor, or those of the programme or the show. The question is who judges whether the show or the programme is respectful. The audience is the first to respond to the show, which needs to be more respectful. They will either leave the show or send comments on that fact.

Interactive: This is the nature of the show or the programme. Regular listeners or viewers will most likely expect it to be interactive if that is how the show or programme was branded or positioned when it was introduced. The show might be interactive among the co-hosts or with the listeners. This might happen through calling in or sending messages via chats. At a minimum, it must be a two-way exchange of views, thoughts, opinions and messages. The listeners or viewers must experience it as such. Once one party is dominant at the expense of the other, it might be viewed as disrespectful.